Programme duration: Full-time: 12 months Part-time: 24 months Programme start: Autumn 2021 Entry requirements: You will need 2:1 Honours degree or international equivalent in Social Sciences, Arts, Humanities and other relevant disciplines. Cranfield Strategic Marketing MSc graduates have secured jobs with a diverse range of companies including Vodafone, TJX, Kerry, Christian Dior, Henkel, GE, Schlumberger, Ernst & Young, Estée Lauder, Coca-Cola, Mars, Beiersdorf, KMPG Nunwood and Microsoft. Discover the top master’s degrees in marketing with the QS Business Masters Rankings: Marketing.. A new addition to this year’s suite of business masters rankings, marketing is a noteworthy subject for being particularly female-dominated compared to other business programs. The module will explicate constructs including fluid consumption, influencers and data privacy concerns. Early application is recommended, as there are limited numbers of places available across our master’s courses. You will gain leading-edge insights into … The Big Data Analytics module on the Strategic Marketing MSc has helped me greatly because it taught me how to read sales data and draw conclusions from it, which resulted in making better data-driven decisions. The module may incorporate an industrial visit and/or an industry guest speaker. A range of scholarships and funding opportunities are available to applicants from a variety of regions and countries. Our MSc Marketing and Strategy combines the two disciplines providing you with the theoretical background for making marketing decisions, both within companies and from advisory perspectives in service providers and consultancies. The will acquire the techniques to obtain information about the market situation and the different scenarios. Cranfield School of Management is offering all successful UK applicants for our full-time master’s courses, starting in September 2021, a scholarship to cover 20% of their course tuition fee. The Master in Western Marketing looks for the students to finish with the capacities of understanding and applying marketing fundamentals and strategies in accordance with the company’s strategy. It should benefit executives who are involved in buyer-supplier interactions and relationships, and those involved in general management, marketing, and other functional areas in the organisation. Our Open Day is packed with opportunities to see our great range of facilities and a chance to meet staff and current students, Cranfield University offers a peaceful location in the English countryside, The Career Development Service at Cranfield has a global reputation for delivering excellence, Cranfield School of Management is one of the most recognised and respected universities in the UK. The main activity being the Marketing Consultancy Project which required us to create a Marketing Plan for a client. Rather than a strict focus on data science, statistics and methods, the module balances developing an understanding of analytical techniques with how marketing leaders make decisions using (big data) insight. The Cranfield Career Development Service offers a comprehensive service to help you develop a set of career management skills that will remain with you throughout your career. Start Term. Prepare and debate an evidence-based argument on a current topic in digital and social media marketing practice. focus groups, depth interviews), Mining User-generated Content for Marketing Insights, Data discovery, exploration and visualisation process (e.g. Plan, organise and prepare their thesis dissertation. Face-to-face retail is, however, only one of a number of marketing and distribution channels through which marketing, sales and service occurs. All Course Types. This programme assumes no prior knowledge of marketing, and is less suitable if your first degree is in marketing. This module provides the frameworks and tools to enable students to create and manage their own digital marketing and social media plans. Recommend alternative forms of sales organization, depending on the nature of the business and the complexity of the selling process. Modules:1)Managing Brands 2)Integrated Marketing Communications 3)B2B Customer and Key Account Management 4)Sales Management 5)Accounting and Finance for Strategic Marketing 6)Digital Marketing and Social Media Marketing … The Cranfield Strategic Marketing … Recognise a successful marketing planning process and understand the construction and evaluation of a strategic marketing plan. For this reason, the Managing Brand module was useful and it is exciting to see the theories I learnt come to life at such an inspiring company. Online Read More Master in Marketing. As the UK’s only exclusively postgraduate university, Cranfield’s world-class expertise, large-scale facilities and unrivalled industry partnerships is creating leaders in technology and management globally. • Digital B2B Marketing, Analytics, and Demand Generation Programs. And now, after seven months in the company, I have been promoted to a Marketing Manager. CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing professionals. Understand the evolution and role of marketing and be able to describe the characteristics of a customer-centric organization. Go to first unread Skip to page: Tita Leela Badges: 2. The Strategic Marketing MSc will give you the specialised skills and knowledge to become a successful marketing leader of the future. To apply you will need to register to use our online system. Use your Apprenticeship Levy to sponsor your high-potential future leaders on one of Cranfield’s Management and Leadership Masterships®. Cranfield University International Partnerships and Student Recruitment department welcomes applications from Marketing Executives. Until 2003, Malcolm was Professor of Marketing and Deputy Director of Cranfield University School of Management, with special responsibility for E-Business. All Locations. Clear Search. We currently have 101 people on the MSc in Strategic Marketing, from 18 countries around the world...» Read more, Specific funding opportunities for this course. All Disciplines. Use of this site indicates your agreement to our terms of usage and privacy policy. MSc in Strategic Marketing Cranfield School of Management, ranked n°31 at Eduniversal Bests Masters Ranking Key account management: resources and capabilities, managerial processes. School of Water, Environment and Agrifood and Energy and Power - Cranfield University. Rewrite the underlined pronoun incorrectl. MSc Environmental Management for Business. Course Type. Master of Marketing programs enhance undergraduates' foundational business knowledge by adding the key theories of marketing like brand management, effectiveness, dominance, pricing, segmentation, … Cambridge English: Proficiency - C As a result, they may change or be withdrawn due to research developments, legislation changes or for a variety of other reasons. This means that while studying for your master's in marketing, you also have the opportunity to work towards achieving the MRS Certificate in Market & Social Research, and with appropriate work experience you will be eligible to join the Market Research Society after graduation. Top 10 2020. x. Our Strategic Marketing MSc faculty are experts in their field and have considerable industry experience. The modules we offer reflect the needs of business and industry and the research interests of our staff. Clear Search. Once your online application has been submitted together with your supporting documentation, it will be processed by our admissions team. Christmas is big business, and the world of the festive television advert is no different... Read more. You will then be advised by email if you are successful, unsuccessful, or whether the course director would like to interview you before a decision is made. 08 Jan 2021. You will have access to master classes with reputable industry partners who provide insight into cutting-edge and innovative marketing techniques and practices. This course was designed to meet the requirements of the Level 7 Senior Leader Apprenticeship Standard, which is currently under review by the Government. Apply the concepts and tools of business relationship development and management. Apply the social media affordances framework. We learnt from people working in industry, they gave us insights into their responsibilities and their working environments. Filter Results . Be able to apply knowledge of marketing communications by justifying and developing an integrated communications plan as part of an overall strategic marketing plan. Design and develop sales strategy of a specific company using the concepts, tools and theories covered in the module. In fact, sales is considered not only a function, but also a process, where the internal coordination and alignment become crucial to achieve sustained sales performance. This process has been developed with hundreds of blue-chip companies worldwide over the last 30 years, informed by several Cranfield PhDs on the topic which have studied what works in practice. Sustainable Development and Environmental Management (TOP 100) Top 10 2020. x. We have 84 Cranfield University Masters Degrees. Strategic Marketing. Additionally, another highlight for me were the masterclasses. All design, text and Images on this website are subject to copyright. Distance. Discover the top master’s degrees in marketing with the QS World University Rankings: Masters in Marketing Rankings 2020. This course is designed with senior marketing practitioners to give you up-to-date knowledge and skills in strategic marketing. Apply knowledge of digital and social media by justifying and developing an integrated plan as part of an overall strategic marketing plan. It is evident to most organisations that customers represent a true “asset” in that they have the potential to generate revenues and other benefits to the supplier company. Taught modules 60%, MSc thesis project 40%. The staff and secure facilities are at … Sales and Marketing. © 2020 Cranfield University. Cranfield School of Management has various master’s degrees in the management area, including in finance and management, investment management, management, and management and entrepreneurship. The Master in Western Marketing looks for the students to finish with the capacities of understanding and applying marketing fundamentals and strategies in accordance with the company’s strategy. Appreciate a series of marketing strategy tools and techniques and their application in practice. The focus of the module is on business-to-business (B2B) relationships with customers, and it should benefit executives who work in sales, either selling directly to customers or leading salespeople. There is a high demand for places on our courses and we recommend you submit your application as early as possible. For example, the firm’s brand or brands need to be aligned with the value proposition, as do marketing communications. Customers represent one of the main stakeholders of a company, in addition to the owners, the employees, the suppliers, and the society as a whole. City/Region. Funding opportunities are still available to recognise academic success and enable you to enrol at Cranfield School of Management to continue your studies as postgraduate learners. The Strategic Marketing MSc is a Chartered Institute of Marketing (CIM) Graduate Gateway accredited degree, enabling you to achieve CIM’s professional marketing qualifications and awards alongside your Cranfield degree. Cranfield University at Shrivenham is home to Cranfield Defence and Security. Masters in Management (MiM) 2019 ranking. Marketing is narrowly related to the culture of a country and its economic situation. Critically assess topical issues in marketing communications and be able to present and defend a particular view. In the QS World University Rankings: Masters in Marketing Rankings 2020 Cranfield School of Management's full-time Strategic Marketing MSc achieved the following rankings: 5th in the UK, 16th … The following application deadlines apply. Appreciate and act on how customers combine channels in their omnichannel journey. Additional fees for extensions to the agreed registration period may be charged. All Locations. Masters graduates from Cranfield School of Management secure senior roles with some of the world’s leading organisations. Additionally, my role at Nike is an account facing position so I have taken advantage of the buyer/supplier relationship concepts that I learnt in the Key Account Management Module. Applications for our Marketing and Leadership MSc are currently on hold. Key account management: types of relationships and key account selection. Develop and apply marketing analytics (data exploration and modelling) to marketing practices (segmentation, targeting, positioning and customer management). Cranfield University International Partnerships and Student Recruitment department welcomes applications from Marketing Executives. So the module also covers how to develop an omnichannel strategy in both B2C and B2B contexts. The amazing blend of nationalities led to social relationships, which made working together much more fun and enjoyable. We reserve the right to reject any test score if any one element of the test score is too low. Evaluate and critically assess the relationship between CRM and CE to the rest of the business activities of the firm. Students will learn how to design research projects and understand core data gathering instruments used in market research, whether this is academic or practitioner oriented research. Studying in one of the UK’s top universities has opened up a lot of opportunities for me. The Strategic Marketing MSc is also one of only a few master's degrees in the UK that is accredited by the Market Research Society (MRS). If you want to have an insight on the best postgraduate programs offered on the African continent, refer to the best masters ranking below. Our MSc in Marketing and Leadership will develop your marketing and leadership skills. Nike is a worldwide strong brand, so we constantly work on brand positioning and brand perception. In many businesses, from consumer goods to industrial services, the primary assets are increasingly intangible. 20% scholarships for all successful UK applicantsRegister for our next Open Day on Saturday 13 March. Location. The requirements for the successful completion of an MSc dissertation. Apply skills and critical knowledge for successfully managing branded products and services. They work with the operating boards of many of the world's leading multinationals so bring the latest insights and best practice to their lectures. #1 Report Thread starter 1 year ago #1 I'm Thai and I graduated from Faculty of Arts. All other students (including those from the Channel Islands and Isle of Man) pay Overseas fees. Pearson PTE Academic - 65 The subjects covered are communications theory, communication campaigns, marketing communications planning, implementation and evaluation, and coordination, integration and orchestration of the marketing communications mix with particular reference to advertising, publicity and digital media (i.e. We are looking for a body of professional learners who have a wide range of experiences to share. Cranfield University at Shrivenham . In today’s world, multiple channels may be combined in the same customer journey. In the QS World University Rankings: Masters in Marketing Rankings 2020 Cranfield School of Management's full-time Strategic Marketing MSc achieved the following rankings: 5th in the UK, 16th … Managing the brand, therefore, requires insights into brand preferences and repeat purchasing patterns. To help students integrate learning across these different marketing disciplines, this module is assessed through an integrated assignment alongside Marketing Consulting Project and Accounting and Finance for Strategic Marketing. It is also informed by Cranfield’s Management MSc – which is ranked 3rd in the UK and 30th in the world in The Economist Which MBA? There is a choice of Dissertation or Business in Practice route. Applicants domiciled in mainland China must submit their applications by Friday 26 March 2021. Clearly demonstrate a capacity for mature problem solving and creative thinking through addressing a real marketing problem. The Strategic Marketing MSc is a Chartered Institute of Marketing (CIM) Graduate Gateway accredited degree, enabling you to achieve CIM’s professional marketing qualifications and awards alongside your Cranfield degree. The will acquire the techniques to obtain information about the market situation and the different scenarios. If you are unsure of your suitability for our Strategic Marketing MSc programme we are happy to review your details and give you feedback before you make a formal application. We have 16 Cranfield University at Shrivenham Masters Degrees. As a guiding principle UK or Irish nationals who are ordinarily resident in either the UK or Republic of Ireland pay Home tuition fees. Lastly, the Marketing Consultancy Project was the best learning experience for interacting with clients. 12 months. Create and design appropriate research solutions to identified problems, based on a clear understanding of a range of research methods and data gathering. I had to design a three-year Marketing Strategy for the brand; this is the reason why the Marketing Consultancy Project as well as the Marketing Communication modules were really useful and helped me to define the best option for the brand. Changes may also be designed to improve the student learning experience or to respond to feedback from students, external examiners, accreditation bodies and industrial advisory panels. As a result, they will be able to write their own marketing communication plans and critically debate contemporary issues in marketing communications. QS World University Rankings: Masters in Marketing Rankings 2020. This is a simulation exercise based around participants providing consultancy to a company based on a real-live problem. Cranfield School of Management has various master’s degrees in the management area, including in finance and management, investment management, management, and management and entrepreneurship. Youve done a long freight train avoided a lot of potatoes in the front of the reading. The role and management of online communities. Once you have set up an account you will be able to create, save and amend your application form before submitting it. Teaching illustrates the application of learned techniques to real situations. Applicants who do not already meet the English language entry requirement for their chosen Cranfield course can apply to attend one of our Pre-sessional English for Academic Purposes (EAP) courses. Structure and prepare a comprehensive strategic marketing plan. The sales function has an increasing strategic role in companies, due to the high concentration of distribution channels, a growing competitive environment, and the opportunities to obtain market information, among other trends. Develop strong value propositions to customers. A good understanding of customers is therefore vital. Masters of Science in Marketing Overview The Texas Masters of Science in Marketing is a new one-year program from the M c Combs School of Business at the University of Texas at Austin providing outstanding preparation for a Career in Marketing and Masters … Trinity College London Integrated Skills in English III, Pre-sessional English for Academic Purposes (EAP) courses. Content marketing creation and management. Eligibility for Home fee status is determined with reference to UK Government regulations. The subjects covered include the practical application of social media, as well as the roles of content marketing and online communities. If you are an international student you will need to provide evidence that you have achieved a satisfactory test result in an English qualification. It is a secure military site in partnership with the Defence Academy, Ministry of Defence, UK. He is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield … Earning a Master in Strategic Marketing is an ideal option for those who want to boost their academic credentials, prepare for an entry role in marketing, or progress their marketing career to the next level. This practical marketing master’s course focuses on managing change to ensure your company constantly meets evolving customer needs and requirements. 12 of the 77 business schools included in this year’s marketing … You will work in teams in a time-constrained environment, competing against your class colleagues to make the strongest marketing strategy presentation to senior executives from partner firms. All the modules in the following list need to be taken as part of this course.

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